Digital Marketing Major

Business & Technology Department


Digital Marketing is a four-year program designed to provide graduates with the key skills most needed by marketing coordinators and managers. The program is intended to produce “growth hackers.” Offered in partnership with the LCMC/Rize Consortium, the program integrates business and marketing principles and practice rooted in a biblical worldview, thus preparing graduates to operate effectively in commercial and non-profit settings.

Bachelor of Science
Time to Complete
4 Years
Program Director
Dr. Kim Parcher
Student Learning Goals
  1. Develop an understanding of fundamental business principles.
  2. Acquire the skills and dispositions needed to enable sound business practices.
  3. Develop awareness of current business issues and trends and how to effectively operate in a global and changing environment.
  4. Develop a philosophy of business that incorporates a biblical worldview.
  5. Evidence the ability to operate as business professionals in a variety of settings—commercial, non-profit ministry, and cross-cultural.
Program Learning Outcomes

In addition to meeting the Bible/Theology major outcomes, the student will:

  1. Demonstrate foundational knowledge in functional areas of business.
  2. Demonstrate ability to work effectively in a team situation.
  3. Demonstrate communication skills in a professional context.
  4. Demonstrate use of critical thinking skills in a business and organizational context.
  5. The ability to integrate biblical concepts with business knowledge and practice.

Specific to Digital Marketing coursework, the student will demonstrate:

  1. The ability to understand and articulate the role of various web-based marketing channels within the context of the larger marketing mix.
  2. The ability to evaluate marketing opportunities.
  3. The ability to design and implement a marketing campaign and analyze its success or failure.
  4. Advanced skill in the composition of compelling B2B and B2C marketing copy as deployed through a variety of channels.
  5. Elementary skill in the creation of visual content for social media and other web-based marketing channels.
  6. The ability to design and implement effective marketing content.
  7. The ability to contextualize any individual marketing campaign within a company’s broader marketing strategy, and evaluate the success or failure of that strategy.
  8. Critical thinking and problem-solving skills within the domain of marketing.
  9. The ability to express marketing solutions clearly to a larger team using effective written and oral communication.
  10. Understanding of what drives human interaction with content.
Program Admission
  1. Complete the freshman year at Emmaus with a minimum cumulative grade point average of 2.0.
  2. Declare intent to pursue a major in Digital Marketing.
  3. At the beginning of the sophomore year, apply for entrance into the Digital Marketing program.
  4. Pay all applicable fees for this major as determined by the Business office and published in the annual statement of fees.
  5. The Business program will consider up to 18 transfer credits in business, subject to review of grades and course descriptions. The following courses must be taken at Emmaus:
    • Business Ethics (BUS 210)
    • Principles of Management and Leadership (BUS 425)
    • Business Policy and Strategy (BUS 410)
    • Business Internship (BUS 485)
    • Programming for Everyone 1 (CSC 201)
    • Programming for Everyone 2 (CSC 211)
    • Social Media Marketing (MKT 201)
    • Email Marketing (MKT 301)
    • SEO/SEM (MKT 311)
    • Digital Marketing Analytics (MKT 321)
    • Viral and Organic Growth (MKT 401)
Program Requirements
  1. Complete a minimum of 122.5 semester credit hours.
  2. A 2.0 cumulative grade point average and a passing grade in all required courses.
  3. A minimum of 60 semester credit hours must be earned at Emmaus.
  4. Complete the general graduation requirements listed in the Academic Life section of the catalog.
  5. Meet course requirements in the following areas:
Bible/Theology (30.5 credits)
  • Old Testament Survey 1 (BT 102)
  • Old Testament Survey 2 (BT 104)
  • New Testament Survey (BT 106)
  • Introduction to Biblical Interpretation (BT 120)
  • Survey of Doctrine (BT 151)
  • Biblical Hermeneutics (BT 220)
  • Praxis of Interpretation (BT 320)
  • Biblical and Practical Theology of Transformation (BT 352)
  • Two of the following Theology Electives (6 credits):
    • God, Creation, and Sin (BT 221)
    • Christ, Holy Spirit, and Salvation (BT 321)
    • Church and Final Things (BT 331)
  • Servant Leader Training Seminar (CCS 115)
  • Servant Leader Training (CCS 120)
  • Chapel (CCS 110)
Digital Marketing (48 credits)
  • Financial Accounting (ACC 110)
  • Business Ethics (BUS 201)
  • Principles of Finance (BUS 310)
  • Business Policy and Strategy (BUS 410)
  • Business Law (BUS 420)
  • Principles of Management and Leadership (BUS 425)
  • Consumer Behavior (BUS 470)
  • Business Internship (BUS 485)
  • Programming for Everyone 1 (CSC 201)
  • Programming for Everyone 2 (CSC 211)
  • Principles of Global Marketing (MKT 121)
  • Social Media Marketing (MKT 201)
  • Email Marketing (MKT 301)
  • SEO/SEM (MKT 311)
  • Digital Marketing Analytics (MKT 321)

Offered fully online through the LCMC/Rize Consortium

General Studies (38 credits)
  • Fundamentals of Speech (COM 112)
  • Business Communication (COM 230)
  • Fundamental Computer Literacy (CS 101)
  • English Composition (ENG 101)
  • Introduction to Literature (ENG 102)
  • Transitions Seminar (FND 101)
  • Senior Seminar (FND 410)
  • Western Civilization 1 or 2 (HIS 131/132) or American History 1 or 2 (HIS 235/236)
  • Christian Life and Worldview* (HUM 111)
  • College Mathematics (MAT 140)
  • Introduction to Human Biology and Lab (SCI 241/242) or Introduction to Earth Science and Lab (SCI 230/231)
  • Social Science Elective
  • General Studies Electives (6 credits)

*meets Bible-Related requirement

Program Planner

Get a more detailed look at the 4 year course plan for the Digital Marketing major.